Introducing CONNECTION
A space hosted by Nizar Kazan, Creative Director of CLASSIC FUTURE ——— for stories, strategies and experiments around design, business, and the systems.
Think of CONNECTION as a private space, a shared notebook, a digital studio visit,
a place where ideas can breathe and meaningful exchanges can happen.
It’s the digital version of visiting our office — where people usually leave with stories, ideas, goodies, but always with real conversations. Not everyone can make that trip, so I wanted to recreate that feeling here: intimate, generous, and full of thoughtful takeaways.
We’ll dive into the real stuff. The behind-the-scenes, the creative processes, the failures, the systems we test, and the long-term vision we’re building through WELTKERN® and CLASSIC FUTURE.
It’s where I’ll share the kind of insights and resources that are too detailed, or too nuanced, for an Instagram post. Not because they’re secret, but because they deserve a more thoughtful space.
And yes, we’ll talk about design.
And money!
And editorial design.
And business models.
And licensing.
And branding.
And strategy.
And fonts.
And publishing.
And e-commerce.
And ecosystem.
And ready made.
And value.
And pricing.
And how to grow.
And how to connect.
And working with clients.
And how to build something relevant.
And then tear it down and build again.
We’ll talk about all of it — openly, freely.
There are no strict rules here. Just one goal: That what you find here matters. That it gives you tools, insights, and context — something you can actually use in your own practice, in your own way. Maybe you’ll even want to share something too, a resource, an idea, maybe even take over this space for a post!
What’s coming next on CONNECTION
Some of the posts already in the works — honest, detailed, and meant to be useful.
Subscribe to CONNECTION on Substack
Get automatically entered into the welcome giveaway (👀 A.P.C. bag + books), and starting next week, we’re diving into real topics — type, money, publishing, office costs, and creative systems that actually work.
Most of it’s reserved for yearly members.
So if you’re into honest breakdowns and useful resources, now’s the time.
From a Student Project to a Globally Used Typeface
The full story behind TWK Lausanne — how it started, how it evolved, and how it became part of global brands.
The Economics Behind a Book
Let’s talk budgets: production, design, margins, sales. Real numbers, hard truths, and where value really lives and ways to change this and create a virtuous circle.
Our Office: How Much Everything Cost?
A breakdown of what we spent to create a space that reflects how we work — from furniture to coffee machine.
The Graphic Ready Made Playbook
How vernacular design must become your richest source of inspiration.
Your Membership, Materialized
When you subscribe to CONNECTION with a yearly plan, you’ll receive a limited-edition CLASSIC FUTURE membership card, a small, solid symbol of your place here.
Each card is individually packed and sent directly to you, while supplies last.
It’s more than a welcome gift — it’s a quiet thank-you. A signal that this space means something to both of us.
One more thing!
The CONNECTION Welcome Giveaway
To mark the launch of this space: a Welcome Giveaway (until May 15)
One of you will win a beautiful Japanese denim A.P.C. shopping bag (120$) filled with:
» Möbel by New Tendency (32$)
» 2–22 by Wood Wood (60$)
» Exfoliating Hand Wash (Hinoki) by OEM (40$)
It’s my way of saying thank you, and starting CONNECTION with intention, with care, and with something real!
Giveaway open to all annual subscribers until May 15, 2025 at 11:59 PM (Zürich time).
Final words
If any of this resonates with you — the way we work, the questions we ask, the things we’re trying to build — I’d love to have you here.
CONNECTION is just getting started, but it’s already one of the most personal things I’ve shared. You can expect about one post per month, sometimes more, plus a few smaller updates along the way.
And if there’s a topic you’d love to see covered, feel free to send a message or drop us a line at connection@classicfuture.com.
I’ll meet you there!
Nizar
